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There is an increasing population of consumers in pursuit of a healthier lifestyle who demand natural, high-performing products. We are passionate about creating botanically-rich formulations that omit harsh synthetics such as sulfates & parabens and proudly package them in recyclable and/or biodegradable materials. Our commitment to you is to offer clean, effective, sustainable & affordable products that are good for you and better for the planet!


HeroLife and Leafality are lifestyle brands accentuating natural, plant-based personal care and wellness products created for everyone in the family. Our mission is to return to Earth’s natural roots and use nature’s gifts to develop innovative, clean, and sustainable formulations for men, women and children. 
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